MALLET
MALLET is a London-based luxury footwear brand known for combining premium materials, contemporary design and accessible luxury. Since launching in 2015, the brand has built a strong reputation within the fashion and footwear space, creating products that bridge the gap between streetwear and luxury fashion.
DELIVERABLES
WHAT I DID
Worked across MALLET’s email marketing, helping create and manage campaigns designed to strengthen customer engagement, support product launches and drive online sales. The focus was on delivering email content that felt aligned with the brand’s premium identity while creating a more consistent customer journey.
THE RESULTS
Through strategic campaign planning, audience segmentation and stronger creative direction, email became a more effective channel for communicating new collections, product releases and brand messaging while supporting customer retention and revenue growth.
Luxury isn’t just about the product. It’s about every interaction around it.
