FINNMARK SAUNA
Finnmark Sauna are one of the UK’s leading luxury sauna brands, specialising in authentic Finnish sauna installations, bespoke wellness spaces and premium sauna products. The goal was to strengthen their email marketing strategy and create a customer journey that reflected the quality and premium positioning of the brand.
DELIVERABLES
WHAT I DID
Managed and developed Finnmark Sauna’s email marketing strategy, focusing on campaign planning, customer journey automation and audience segmentation. The aim was to create a more premium email experience that supported product launches, nurtured leads and increased engagement across the customer lifecycle.
THE RESULTS
30% Growth | 50% Increase in Subscribers | 70% Increase in Conversions
The improved customer experience helped increase engagement, grow the subscriber base and convert more leads into customers.
People aren’t just buying a sauna. They’re buying a lifestyle, a routine and a reason to slow down.
