COLOR WOW
Color Wow is one of the world’s leading professional haircare brands, known for creating innovative products designed to solve common hair concerns. The goal of this collaboration was to create engaging UGC content showcasing the Dream Filter treatment and its ability to brighten and refresh blonde hair.
DELIVERABLES
WHAT I DID
I created a short-form UGC video demonstrating the Dream Filter product as part of a paid collaboration with Color Wow. The content focused on showing the transformation process, highlighting the product benefits and creating a relatable, social-first video designed to resonate with Color Wow’s target audience.
THE RESULTS
367K Views | 10K Likes | 2K Saves
The video generated strong engagement, helping increase awareness of the Dream Filter product. This video was used for UGC on Color Wow’s social media, and posted on my personal social media account which resulted in high engagement.
